Guest Experience Reporting
The guest experience is incredibly important. And according to guest experience expert, Josh Liebman, revenue and guest experience are directly correlated.
Before you can improve guest experience, you must first understand it… If you can’t measure it, you can’t manage it! NewVue Guest Experience dashboards combine various data sources to give you a true picture of how visitors perceive your business.
Guest experience data sources
A mix of data is the best way to get a full rounded feedback from multiple sources. From that, a score can be calculated.
How guest experience can be measured.
Online surveys
Review site reviews
Professional mystery shop
Pen & paper surveys
Kiosk or tablet surveys
Staff feedback / word of mouth
What is the most effective method?
A mix is the best way to get a full rounded feedback from multiple sources so that a score can be calculated.
The New Vue Guest Experience package provides precisely that. The NV dashboard incorporates Mystery Shop, Kiosk surveys, and Reviews for a holistic score.
Scores can be broken down to focus on cleanliness, value for money, staff quality, activity rating, food service, and quality.
Why is guest experience important? According to Josh Liebman, GE expert, revenue and GE are directly correlated.
Visitor Attractions want to provide the best guest experience ever. Guest experience is an intangible ‘feeling’. So how do we know if our guests are having a good time?
If you can’t measure it, you can’t manage it.
How do we manage guest experience in a visitor attraction?
NV Guest Experience has the solution to this problem.
First, we must quantify or assign a score. Tracked over a time period, this gives us quantifiable metrics to aim for, set targets, and educate and train staff.
Here are the ways guest experience can be measured:
– Online Surveys
– Guest reviews on review sites
– Professional mystery shop
– Pen and Paper surveys
– Kiosk or tablet-based surveys
– Staff feedback/word of mouth
What is the most effective method?
a mix is the best way to get a full rounded feedback from multiple sources that a score can be calculated.
New Vue Guest Experience package provides precisely that. the NV dashboard incorporates Mystery Shop, Kiosk surveys, and Reviews for a holistic score.
Scores can be broken down to focus on cleanliness, cost-effectiveness, staff quality, activity rating, food service, and quality.
Most popular measurements:
NPS Net Promoter Score.
Is satisfaction higher or lower when correlated against attendance?
Does satisfaction correlate with weather?
See all and more in the GE NV dashboard.
Ready to simplify your attraction?
We’d love to learn more about your business and discuss your challenges. Get in touch with Paul today and see how we can help find your new view!